I recently had a friend ask me about starting a business doing family photos. This friend has been into photography for a number of years and even did a few weddings in the past. I told him I knew exactly the book for him. This is an outstanding book that cuts through the gloss and reveals what it really takes to run a successful business. This book is about running your business. That's why there are no photographs in it. And Bob Povencher's writing style lays it out like it is. It may offend some, but the way I see it, I either call it the way I see it or say nothing at all. This book contains the truth behind the "business" of running a studio, many success strategies, what they won't teach you in photography school, how to create a style that is uniquely your own, selling techniques, marketing strategies, publicity, web site marketing, posing techniques, lighting, composition, working with weddings, babies, most of what he, and maybe you are looking for.
Price: $17.95
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Some others:
Business and Legal Forms for Photographers (with CD-ROM) (Business and Legal Forms)
Best Business Practices for Photographers
The Digital Photography Book, Volume 2
Start Your Own Photography Business: Studio, Freelance, Gallery, Events (Start Your Own Photography Business: Studio, Freelance, Events)
The Business of Studio Photography: How to Start and Run a Successful Photography Studio