Jul 17, 2008

Fujifilm launches social network for Generation Z

Today, Fujifilm launched ZSpotNow.com, a new social network that brings together music fans, artists, gadget gurus and fashionistas across the United States.

In 2007, Fujifilm took on ‘Generation Z’ with a successful PR/marketing campaign around its stylish FinePix Z10fd digital camera, which was targeted at the 15-25 year old demographic, that culminated with a launch event headlined by ‘The Bravery’ at The Fillmore (Irving Plaza) in New York City. This year, as Fujifilm’s colorful Z-Series lineup continues to evolve with the recently-announced Fujifilm FinePix Z20 digital camera, the company is taking a broader, grassroots approach to engaging with this target demographic and has designed a campaign specifically for them. The ZSpotNow.com social network will act as the hub for three contests and events slated to take place in Los Angeles, Miami and New York City in the coming months.

Each of these diversely-themed nationwide contests and events is inspired by the unique attributes of Fujifilm FinePix Z20 digital camera, and are individually themed to match the city’s flavor: Los Angeles – Hollywood movie theme; Miami – urban art/skateboarding counterculture; New York – fashion.


For your reference, Fujifilm has put together a multimedia press release where you can access images, get details on featured artists performing at the events and learn more about the contests.