Oct 28, 2007

What is Stock Photography?

by P Abbey

Today when it comes to finding the right kind of stock photography which you can then use as part of your advertising campaign or website design there are plenty of places where you can find the right ones for you. No longer are you restricted to finding an agency close to where you live to provide you with the photographs that you want a quick search of the internet will bring up a whole list of agencies around the world.

As you will soon discover once you start looking more closely at what these agencies have to offer they will all provide you with a system that makes it very easy for you to search and find what you want. Most will have their photographs divided up into various different categories and so if you know exactly what it is you are looking for within a matter of minutes you will find what it is you want. But if you are unsure they will also have search facilities available that allow you to search by selected keywords, types of image as well as what the options are in relation to the licences on the photographs.

When it comes to the licences that are placed on these photographs you will have to choose between either rights managed, released, non exclusive, exclusive and royalty free ones. With the rights managed images or photographs you will be required to pay the agency a fee which then entitles you to use them for a set period of time and for every time that you use them. Therefore if you are looking to use the same photograph in both a brochure as well as part of a print advertising campaign then you will be required to pay the agency 2 fees as this counts as you using the same photograph or image twice.

As for released images these are photographs which the owner of the image has signed a release and so making them available for licensing through which ever stock photograph agency has them. If you choose to use these kinds of images or photographs you need to make sure that they are released or you may have to end up trying to contact the owner of the image to see if they will release them to you.

The final kind of stock photography images that we are going to be looking at now are those known as Royalty Free ones. These are the kinds of images where you do not have to pay a usage charge every time that you choose to use them. Instead once you have paid the initial fee then you are licensed to be able to use them as many times as you want for as long as you want. But be warned unlike the other methods mentioned above with these you do not have sole and exclusive rights to use them and so they can still be used by others. Also it is important to note that although you hold a license to use these stock photographs you do not have the right to then sell them on to others.

P Abbey owns and operates Stock Photography