Apr 5, 2006

Retail Printing On the Rise

Emily Raymond of DigitalCameraInfo.com is reporting that the retail printing segment continues to experience growth. According to an InfoTrends study released today, 40 percent of U.S. digital camera owners used a retail printing service last year. Of that percentage, more than half of the consumers surveyed used retail printing most often.

According to an InfoTrends survey, “digital camera owners believe that printing at retail generates high-quality prints and is also a good way to obtain large orders,” today’s press release stated. The study also cites the increasing availability of photo kiosks.

“The profile of the digital camera owner/printer has shifted from the tech-savvy early adopter to the mainstream family memory keeper, whose primary goal is to preserve images,” said Ann Morris, a research analyst at InfoTrends, in today’s statement. “Retailers should keep this in mind when introducing potential customers to printing digital photos at retail.”