Mar 11, 2006

Sony DSC-T7 snares iF Gold Award

At the awards ceremony for the iF product design award 2006, held at CeBIT 2006, Sony was a runaway winner scooping 14 iF product design awards, including the prestigious iF gold awards for its Sony DSC-T7. Selected from 1,952 products, entered from 37 countries worldwide, the International Forum Design awarded the coveted iF seal of design excellence to the following Sony products within the category Consumer Electronics/Telecommunications. The Sony T7 which won an iF gold award is measures only 9.8 mm deep at the thinnest point. The shooting-mode settings can easily be controlled using only the left hand, as the relevant buttons are all located on the left-hand side of the camera's rear face.

To win an iF product design award in such diverse categories is a tremendous recognition,” commented Fumitaka Kikutani, Director, Sony Design Centre Europe. “Design is a very strong driver in Sony product evolution. Through our global network of Sony Design Centres, we maintain a design ethos that drives our business forward.” "The Sony T7 is very compact, and yet it is neither too slim nor too small to hold comfortably in your hands,” remarked judge Ehlén Johansson from MEJK Design in Malmö. “The lens closes very elegantly and the shutter release reacts extremely quickly."