Mar 10, 2006

Samsung aiming to be among top three global digital camera brands in 2007

Samsung aiming to be among top three global digital camera brands in 2007

Kevin Hsu, Taipei; Adam Hwang, [Friday 10 March 2006]

Samsung Techwin, Samsung’s subsidiary maker of optical and digital imaging products, aims to have Samsung as one top three global digital camera brands next year, according to the company’s Asia marketing director James K Jin at a joint press conference with Taiwan-based Chicony Electronics on March 9.

With Chicony as the new Taiwan sales agent of Samsung digital cameras, the joint press conference announced the launch of Samsung’s Digimax i6, claimed to be the world’s first digital camera equipped with PMP (portable multimedia player) functions. The model has a recommended retail price of NT$13,900 (US$428) and Samsung Techwin will offer additional models in the Taiwan market to attain a total target sales volume of 120,000 units this year.

Shipping 4.5 million Samsung branded digital cameras for a global market share of about 5% last year, Samsung Techwin expects delivery volume to increase to 8.4 million units this year and further to 12 million for a global share of 12% in 2007, Jin pointed out.

In line with the goal, Samsung Techwin is minimizing production costs by increasing own production, mainly at its factory in China, from 40% of its total output in 2005 to 75% this year, Jin indicated. Aside from imported CCD image sensors and DSPs (digital signal processors), lens kits, batteries and other key components of digital cameras are all or mostly produced by Samsung Techwin and other subsidiaries of Samsung, Jin said.