Oct 4, 2005

FUJIFILM LAUNCHES HALLOWEEN PANDAMONIUM

FUJIFILM LAUNCHES HALLOWEEN PANDAMONIUM: LUCKY FAMILIES NATIONWIDE GET CHANCE TO VISIT FUJIFILM GIANT PANDA HABITAT

Campaign Celebrates Birth of Giant Panda Cub and Underscores A Shared Commitment to Conservation

Valhalla, NY, October 3, 2005 - Fuji Photo Film U.S.A., Inc. today announced "Fujifilm Halloween Pandamonium," a national sweepstakes campaign being launched in conjunction with popular family events hosted by zoos across the country where Fujifilm will have a key presence this Halloween season.

Fujifilm Halloween Pandamonium events will take place at the following zoos: the Bronx and Central Park Zoos in New York City; Brookfield Zoo in Chicago; Cincinnati Zoo & Botanical Garden; Detroit Zoological Park; Denver Zoological Gardens; Los Angeles Zoo and Botanical Gardens; Memphis Zoo; Smithsonian's National Zoo in Washington, DC; Oregon Zoo in Portland; and the San Francisco Zoological Gardens.

The Fujifilm Halloween Pandamonium sweepstakes gives families nationwide the opportunity to win a trip to the Smithsonian's National Zoo in Washington, DC, where they can be among the first to get the chance to meet the giant panda cub born there in July. A Fujifilm donation helped make it possible to bring the cub's parents, Mei Xiang and Tian Tian, to the U.S. in 2000, on loan from China. Last July, Mei Xiang gave birth to a male cub, and next year the panda family will take up residence in the new Fujifilm Giant Panda Habitat.

"Our support of the giant panda program exemplifies Fujifilm's commitment to conservation, a commitment shared by the nation's zoos, which have long stressed the importance of educating the public about conservation and its impact on people and the natural world," said Camilla Jenkins, Vice President, Corporate Communications, Fuji Photo Film, U.S.A. "The new panda cub has gotten tremendous attention since his birth, and Halloween celebrations at zoos have grown enormously in popularity in recent years. Thanks to this winning combination, we look forward to reaching several hundred thousand people very directly with an important message about conservation - and give citizens from across the U.S. the chance to enjoy a wonderful trip to the nation's zoo."

Fujifilm Halloween Pandamonium launches nationwide on October 3, 2005, at www.fujifilm.com/zoo, and gains visibility at Halloween events scheduled at 11 zoos, including some of the nation's largest. All participating zoos will have an official Fujifilm Halloween Pandamonium booth on site for their Halloween celebrations, which will vary in duration from one day to several weekends. The Fujifilm booth highlights the plight of the giant panda, an endangered species with an estimated wild population of only about 1,660, all in China. Trick-or-treaters will be able to have their pictures taken with a Fujifilm panda mascot and will get cool panda trading cards full of interesting giant panda facts, as well as sweepstakes information.

The Fujifilm Halloween Pandamonium sweepstakes gives entrants the opportunity to win an all-expenses-paid trip for four to the National Zoo. The prize package includes roundtrip airfare and two nights' hotel accommodations. Winners will also receive a Fujifilm FinePix E900 digital camera. Those who are interested in more information or wish to enter the sweepstakes should visit www.fujifilm.com/zoo.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2005, had global revenues of more than $23.6 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilm.com.

For more information, please contact:

Dean Bender
Thompson & Bender
(914) 762-1200
dean@thompson-bender.com

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