Apr 21, 2005

Kodak is the Ladies Camera of Choice

According to a new study published by market analyst firm Lyra Research, Kodak digital cameras are the ladies’ choice.

“The explanation is that women in general are less comfortable with technology and therefore are more attracted to trusted brands,” says Charles LeCompte, president of Lyra and director of Lyra’s Digital Photography Advisory Service. “And the biggest brand in photography is, of course, Kodak.”

Found via this article at DigitalCamera Info.com