Mar 2, 2005

Sony Announces Hi-MD Format Reinvention

TOKYO, Japan, March 2, 2005 --- Adding greater versatility to the Hi-MDTM format, Sony Corporation today announced the adoption of MP3 direct playback and the new Hi-MD PHOTO standard, which extends the potential of Hi-MD to serve in a new role as a medium for digital still cameras.

The adoption of MP3 and the introduction of Hi-MD PHOTO enhance the Hi-MD media that is renowned for its combination of high capacity, low cost, extreme durability, and removability, which make it ideal both for archiving and sharing. The new features enable users to access a wider range of music than ever, and allow simultaneous enjoyment of digital images and music. Hi-MD continues to expand the possibilities for the development of innovative products that will cross audio and visual boundaries.

Playback of Multiple Audio Formats

The Hi-MD AUDIO standard launch in 2004 maintained music playback compatibility with MiniDiscs recorded using conventional MD devices while adopting uncompressed LinearPCM (Pulse Code Modulation) and ATRAC3plus - an audio compression format that delivers high quality sound even at high compression rates. Now, users have an additional choice: MP3 joins LinearPCM and ATRAC3plus to offer a wider choice than ever.
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