Mar 28, 2005

Share Photos Without Attaching Them in an Email or Uploading Them to a Website

PRESS RELEASE: Discover The Newest Way To Share Photos With Family And Friends At The NikonNet Website
PictureProject In Touch™ Allows Users to Share Photos Without Attaching Them in an Email or Uploading Them to a Website
Share Photos Without Attaching Them in an Email or Uploading Them to a Website
MELVILLE, NY, March 24, 2005 – No more re-sizing digital pictures to send them to friends and family. No more emails with multiple photos attached. No more sending friends and family to sales-driven websites to view your photos. Nikon Inc. (www.nikondigital.com) today launched the easiest way to share photos—PictureProject In-Touch. It’s Nikon’s new user-friendly solution to the most common issues digital photographers face when sharing pictures. PictureProject In Touch is a free desktop software application, available today via download on www.nikonnet.com and included with the newest version 1.5 of PictureProject™ image management software, which enables the fast, seamless and easy transfer of pictures between a sender and one or more recipients and can be viewed as full-screen slide shows with the click of a button.

When eager photo sharing enthusiasts visit NikonNet.com for their free download of PictureProject In Touch, they will be welcomed to a completely redesigned look and feel for the popular online community and photography showcase. With active members sharing millions of photos and thousands of visitors looking for inspiration through the vast galleries of world-class photography, the fresh new NikonNet site will better serve the wants and needs of its loyal followers. With the exciting addition of PictureProject In Touch, NikonNet will become a must-visit for anyone who enjoys capturing memories and sharing their pictures with friends and family.

“Software is an extremely important part of the digital photography experience as well as Nikon’s Total Imaging System. Nikon developed PictureProject to enhance the users’ experience of digital photography and help them find, sort and manage their images easily,” said Tracy Mack-Jackson, Senior Manager of Internet Development and Programs at Nikon Inc. “Our newest version of PictureProject features In Touch—a small software application that makes sharing pictures with family and friends a one-click process, bypassing the often tedious process of uploading files to websites or emailing them individually. PictureProject In Touch ships free with all Nikon digital cameras, and we’re confident that it will prove to be a tremendous added value to consumers.”

A streamlined relationship between the In Touch application and PictureProject software is the key to the simplicity of this technology. The user simply selects pictures in PictureProject that he or she wants to share. PictureProject then launches In Touch, and transfers a temporary folder containing the selected images to the recipient’s computer through In Touch. Recipients can get full-resolution, print-quality pictures from the sender without the hassle of dealing with email attachment size limits or quickly and easily receive screen-resolution pictures for viewing.

PictureProject In Touch is free and can be easily downloaded from www.nikonnet.com by anyone with Internet access.

For more information about PictureProject In Touch, please visit NikonNet (www.nikonnet.com). You will find this new, easy-to-use photo-sharing solution and see the work of some of the world’s greatest photographers that is sure to inspire your own personal photographic passions.

About Nikon
Nikon...If the picture matters, the camera matters™. Nikon Inc. is the world leader in precision optics, 35mm and digital imaging technology and is recognized worldwide for setting new standards in product design and performance for its award-winning consumer and professional photographic equipment. Nikon Inc. distributes the Nikon Total Imaging System of consumer and professional 35mm film and digital SLR cameras, Nikkor optics, Speedlights and System Accessories; 35mm compact cameras; Nikon Coolpix® compact digital cameras; Coolscan® digital film scanners; Nikonos® underwater photographic systems; and Nikon sports and recreational optics. Through the Nikon Spirit Initiative™, the company, plays an active role in supporting aspiring and advanced photographers through a variety of philanthropic organizations, educational programs, events and workshops. For more information, dial (800) NIKON-US or visit www.nikonusa.com, which links all levels of photographers to the web's most comprehensive photo learning and sharing communities.