Feb 13, 2005

The PENTAX Optio50 ; the Compact Digital Camera Enabling Even Novices to Achieve Impressive Images with Easy Operation

Pentax has announced a 5.0 million pixel camera for £149.99 (approx $229). The Optio 50 has a 3x optical zoom (32 - 96 mm) and offers a 320 x 240-pixel movie mode. Clearly aimed at beginners, or digital ditherers who haven't yet taken the plunge, the Optio 50 has seven subject modes including a 'simple' function which selects the best settings for the scene at hand. The Pentax Optio 50 will be available in April priced £149.99.

PENTAX introduces the new Optio50 — a compact, lightweight digital camera that makes digital photography easy for virtually anyone. Incorporating a handy “Simple” mode, it allows the user to quickly choose an icon that matches the subject at hand and have the camera select all the optimal settings automatically for the best possible results. And to ensure easy use continues no matter where you go, the Optio50 has also been designed to be powered by AA batteries,
which are widely available internationally. But to be worthy of the PENTAX name, of course, ease of use is simply not enough. Indeed, the Optio50 offers the power and clarity of a 3X optical zoom lens and the sheer detail and high-level resolution of 5.0 effective megapixels, making it as sharp at shooting as it is easy to use.
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