Dec 15, 2004

Kodak Re-Enters Japanese Market, Again

Emily Raymond of reports:
December 15, 2004 —
"Kodak is re-entering the highly competitive Japanese camera market for what it hopes to be a long-term commitment to advertise its printing and digital imaging solutions. The company is approaching the future with a low-key campaign; it quietly introduced two cameras — the LS755 and DX7590 - and a printer system in Japan already. The Japanese market is considered the toughest in the world because of the declining prices and increasing manufacturers. With the low-key launch, Kodak hopes to ensure initial profits instead of risking going in the red from the beginning.

This is the second time Kodak has entered the Japanese market. Two years ago, the company retreated because of a lack of demand attributed to the company’s failure to tailor products specifically for the Japanese market. It bought up the remaining 41 percent of Japanese camera manufacturer Chinon that it didn’t already own. Kodak’s presence in Japan aims to revitalize its dwindling digital camera business sector."

Read the full article here...