Oct 29, 2004

New Day for Canon DIGIC Processor this Holiday Season

“New Day” for Canon’s DIGIC Processor this Holiday Season
by Emily Raymond
October 29, 2004 – Canon announced a new marketing campaign called “The New Day” yesterday. The 30 million dollar campaign will include television, radio and print ads that focus on Canon’s DIGIC image processor, retail incentives, sponsorships, events and of course, newly released PowerShot digital cameras.

“The New Day,” created by DCA Advertising, targets business professionals. The commercial features a businessman walking to work surrounded by swirling colors. Some of the television spots play Rufus Wainwright in the background. The focus on color promotes Canon’s DIGIC image processor that depicts vibrant colors. It premiered during The World Series and will run during prime air times such as Monday Night Football, CSI and The West Wing. Print ads will appear in large publications such as The Wall Street Journal and Time. Another commercial featuring the PowerShot A75 shows a grandfather and his grandson, a young girl peering into the camera and a biker taking in the view from the top of a mountain.

Read the full article at DigitalCameraInfo.com

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