Oct 19, 2004

Holiday Buying Poll Pictures Brisk Sales Of Digital Cameras

by Patrick Seitz

Digital cameras and video game consoles look like they'll be the hot gift items for consumers playing Santa this holiday season, says a new poll.

Despite the hype over portable hard-drive music players, good old-fashioned CD players also are highly ranked by holiday shoppers.

But there's not much interest from the mass market in high-definition televisions and TiVo personal video recorders -- products that have gotten lots of media attention.

TechnoMetrica Market Intelligence polled 1,017 U.S. adults in a nationwide random phone survey Sept. 13-18. The research firm asked people whether they planned to buy any of 15 consumer electronics items this holiday season.

Of those polled, 82% say they plan to buy at least one of the items this Christmas. One in four say they plan to buy digital cameras, easily ranking that item No 1.

That's what the Consumer Electronics Association also sees.

"Digital cameras are selling like gangbusters," said CEA analyst Sean Wargo.

CD players rank as second most popular. Coming in third are video game consoles, such as Sony's PlayStation 2, Microsoft's Xbox and Nintendo's GameCube. Unit sales of game machines will benefit from price cuts this year, analysts say.

The lowest ranked items in the poll are TiVo devices and high-definition TVs.